{'It’s like they’ve erupted out of someone’s subconscious': the way horror came to possess modern cinemas.
The most significant surprise the cinema world has encountered in 2025? The resurgence of horror as a main player at the UK film market.
As a genre, it has notably exceeded previous years with a annual growth of 22% for the UK and Irish box office: over £83 million this year, compared with £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a film industry analyst.
The big hits of the year – a recent horror title (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all hung about in the cinemas and in the public consciousness.
Although much of the expert analysis focuses on the unique excellence of renowned filmmakers, their triumphs indicate something changing between audiences and the style.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from creative value, the ongoing appeal of spooky films this year implies they are giving moviegoers something that’s much needed: emotional release.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” observes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a prominent scholar of classic monster stories.
Amid a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits connect in new ways with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an performer from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Scholars point to the surge of early cinematic styles after the WWI and the chaotic atmosphere of the 1920s Europe, with films such as classic silent horror and a pioneering fright film.
This was followed by the economic crisis of the 30s and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a historian.
“So it reflects a lot of anxieties around immigration.”
The specter of border issues inspired the recently released folk horror The Severed Sun.
The filmmaker explains: “My goal was to examine populist trends. For instance, nostalgic phrases promising a return to a 'better' era that excluded many.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the modern period of praised, culturally aware scary films commenced with a sharp parody released a year after a divisive leadership period.
It ushered in a recent surge of horror auteurs, including various prominent figures.
“It was a hugely exciting time,” recalls a creator whose project about a violent prenatal entity was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reconsideration of the genre’s less celebrated output.
Recently, a independent theater opened in London, showing cult classics such as The Greasy Strangler, a classic adaptation and the late-80s version of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the algorithmic content produced at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an authority.
Alongside the re-emergence of the deranged genius archetype – with several renditions of a literary masterpiece on the horizon – he predicts we will see scary movies in the near future reacting to our present fears: about artificial intelligence control in the coming decades and “vampires living in the Trump tower”.
In the interim, a religious-themed scare film The Carpenter’s Son – which depicts the events of biblical parent hardships after the nativity, and stars famous performers as the divine couple – is set for release soon, and will undoubtedly create waves through the religious conservatives in the United States.</